As one of the world’s most established badminton brands, R.S.L has found renewed growth momentum through its Nanjing manufacturing base.

By combining brand heritage with end-to-end supply chain control, the company has scaled production while maintaining strict quality standards. Orders are now scheduled well into 2027, reflecting strong global confidence in its products.

Technological innovation has been central to this transformation. Advanced testing systems and automated processes have enabled stable quality at higher volumes, supporting an expected RMB 250 million in annual output in 2026.

The case demonstrates how traditional brands can remain globally competitive through industrial upgrading.