This year, Nanjing has become a hotspot for international travelers. Through August, the city welcomed 395,000 overnight international visitors — up 23.6% year-on-year — generating $596 million in tourism revenue, a 19.3% increase.

July saw the inaugural direct flight from Paris to Nanjing, making travel from Europe easier than ever. Meanwhile, Nanjing showcased its culture and cuisine at Germany’s 2025 IMEX Frankfurt and the Berlin ITB Travel Fair, and held heritage and culinary events in Latvia and Hungary.

To enhance the visitor experience, Nanjing rolled out thoughtful services: the “Nanjing Pass” for tailored access, multilingual self-service ticketing at 4 A-level attractions (including Niushou Mountain and the Porcelain Tower), and English-Chinese guides and signage across all A-level attractions.