In 2020, BASF, a Fortune 500 leader in the chemical industry, began its venture to drive digital transformation across the sector. Leveraging modular rapid application development techniques, BASF sought to revolutionize its operations and provide more value for its clients. Recognizing the strategic importance of this initiative, BASF established the Greater China Digital Services Center in Nanjing, with strong backing from Nanjing authorities. The center was officially launched in September 2020.

Strategically located in downtown Nanjing, the BASF China Digital Services Center enjoys unparalleled access to top-tier digital resources and talent. The local government, fully committed to the center’s success, developed a tailored three-year policy plan and assigned dedicated personnel to provide ongoing specialized support. This partnership has facilitated close collaboration between BASF and leading universities in Nanjing, ensuring that the center remains at the cutting edge of digital innovation.

Today, the center employs approximately 80 digitalization experts, who are instrumental in supporting BASF’s clients and driving business growth across the region.